Design
leader
by day,
Manga lover by night,
Always pushing the limits of design to drive positive impacts.


Rock-solid (but not boring) leadership
You can call me Akim!
A Kuala Lumpur-based design leader with 5 years of experience taking things apart and figuring out how they tick. That curiosity translates into crafting awesome user experiences, which is what I'm all about at ServiceRocket. We're on a mission to become the most reliable Atlassian partner for thousands of businesses around the world.
I also lead the team at Zensite, a top UX agency in Singapore and Malaysia. I am very active in and connected to design leadership communities to stay updated on product and leadership topics and hot debates. You always have to keep networking. Let's chat about design!
Impact & Inspiration
Optimizing Rocketeers Internal Communication
Leadership
Communication
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Unified Design Processes at Servicerocket
Leadership
Team growth
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Leading Collaborative Design System
Cross-Function
Leadership
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Empowering Design Talent and Startups
Consulting
Mentoring
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Engaging Employees with SelfDrvn through Teams
Design
Mobile and Desktop
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From Portfolio to Leadership "Stories"
Leadership
Web Design
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Key values and principles
The things I believe and do
I'm all about creating experiences that bridge the gap between people and business success. That passion translates into a few core values that drive everything I do.
People are at the heart of everything I design. Understanding their needs, motivations, and pain points is the foundation for crafting experiences that truly resonate. Team + Users + Business= People. Great design must drive actual business results.

People first and foremost

Plan and hands-on on the vision

Fail and learn fast to win big
